15 of the Best 404 Page Examples on the Web
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There is a map showing that the user has strayed outside of it. If a 404 page is complicated or confusing, then it won’t be helpful for visitors. They will end their search on your site there and go to the next page. Show your logo or special features, so users will recognize your brand and be sure that they are on a secure site.
Examples of Exciting 404 Error Pages [PART 2]
With that in mind, we recommend following our tips to speed up WordPress performance, particularly if you’re using lots of large or high-resolution videos in your 404 design. Similar to some of the other 404 pages on this list, Screaming Frog uses humor to try and engage with visitors. This 404 design from Apartment Therapy immediately catches the visitor’s attention with a big hero image. Instead of helping visitors find their way back to the main Kualo website, the 404 page challenges them to a Space Invaders game. For more information about using time limits on your site, please see our guide on how to add a countdown timer widget in WordPress.
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The animated background also helps this 404 design stand out from the crowd. By poking fun at themselves, Screaming Frog delivers a memorable 404 page that doesn’t take itself too seriously. This is exactly what we see with Steve Madden’s 404 page, but we particularly like how much content they manage to fit into these two small areas. SeedProd also has WooCommerce blocks that you can use to show products that are on sale, top-rated products, recent products, and more. There are a few different ways to animate your 404 page, including highlighting and rotating your text using the SeedProd Animated Headline block.
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How to design great 404 pages: Best practices with examples
In this post, we’re going to cover 10 of the best 404 page design examples we’ve seen. By submitting this form, I understand and acknowledge my data will be processed in accordance with Progress' Privacy Policy. A former project manager and web design agency manager, Suzanne Scacca now writes about the changing landscape of design, development and software. This is a lightly animated 404 error page featuring Captain America and his long-time foe HYDRA.
Given the unexpected nature of a 404 page, it’s a great opportunity to create a memorable moment on your website. The best 404 pages are those that feel authentic, giving a proper response to users that makes their unplanned step off of your sitemap feel considered. These can all occur from a broken internal link within your website or when a user is redirected to a page on your site from elsewhere on the internet. A 404 page is a landing page that tells your website viewers the page they requested to view is unavailable or, in some cases, doesn’t exist.
Craft a Natural UX Flow
When stumbling upon the 404 page, you are met by a worried-looking m&m, who is facing down the trouble alongside you. This simple graphic reinforces the m&m branding and raises a smile before you head back to safety. Something's moving behind the big '404', and chances are the user will hang around for that extra split second to find out what. Ralph appears in the middle of the '0', and we're informed not to worry, we didn't actually break the internet. Instead, we have a simple link to the homepage and a distinctive box with quotations from famous movies – slightly modified to fit the 404 page.
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Hootsuite’s 404 page consists of a quirky headline, and props to them for the funny content. The illustration is a missing poster describing what the Hootsuite mascot looks like. The 404 page design also provides a CTA to return to the homepage.
Behance, a similar site to Dribbble that offers visual inspiration for designers is a little more sterile by comparison. Like a 00’s search engine, they show delinquent visitors a list of all the projects, categories and showcases some popular design projects in an effort to help them get back on track. It lists out an abundance of popular links that visitors might want along with a clear digital artwork that creates a visual metaphor for someone lost in unchartered waters. Hubspot uses a simple graphic of a broken heart for their 404 page. They also ensure their 404 page is as helpful as possible with numerous redirects links and search box. The New Yorker is famous for its cartoons, as well as outstanding journalism and other written copy.
It’s somehow both on-brand and a very funny choice of content, but it generally works for a great experience. 20th Century Studios also went for a movie reference in its 404 page – and some great branding. It includes a background with an iconic scene from one of their movies, as well as a quote. We love that the large white font makes an impact, and maintains readability as the colors in the background move with the video. We love that the branding is subtle, as IMDb users are all about cinema and are very likely to recognize the quotes.
It sports vibrant colors and a call-to-action (CTA) button to guide your users to your home page. You will also notice that social media buttons are included in the web design for your convenience. If you feel like stepping things up and not just having some text on your error page, you came to the right place.
The idea that a 404 page is the same as wandering off of the sitemap is played with, showing that you’re – in some ways – a little bit special to end up here by going off the beaten path. Data strategy and science might not be the easiest things to weave into a 404 page, but BluePath has integrated it seamlessly with a crafty call to action included. It has personified its brand by bringing Scout, a rather adorable pup, to help you find another option within its site to help you while keeping the copy warm and encouraging. This way, users are more likely to stay on the site to find what they want rather than clicking off and going elsewhere. When people think of Wendy’s, their thoughts likely land on its signature burgers – the Baconator or Dave’s Double – and the brand’s red-haired mascot.
There is also a button for the back to the homepage, and the design of the page is in line with the concept of the company. Besides, there is an error notification and a call to action button. Lego company posted a picture of a famous toy with a dramatic face, which is very interesting for visitors. On the page is a clear message and links back to their homepage, help pages, and trending deals with an interesting picture. You can show in a funny way that the page wasn’t found, with a design that suits your company.
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